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Facebook and LinkedIn ads for the people who buy.
Meta and LinkedIn campaigns planned around who you sell to, from local customers scrolling Facebook and Instagram to decision makers on LinkedIn.
Right platform, right person.
Facebook and Instagram are good at reaching people by where they live and what they’re into, which suits local services, holiday lets, venues and shops. LinkedIn reaches people by job, company and industry, which suits B2B firms, professional services and anyone selling to organisations.
We’ll tell you which fits, or whether you need both, and build every campaign to send people to a page on your website that’s ready for them.
- Meta Pixel and LinkedIn Insight Tag set up and tested
- Audiences built around your real customers
- Ads that point to the right page, not just the homepage
- Monthly reporting on enquiries, not likes
What’s included.
From who you’re targeting to what happens after the click.
Audience planning.
Who you sell to, where they are and what they need to see first, turned into targeting each platform understands.
Tracking.
Meta Pixel and LinkedIn Insight Tag set up and tested, so leads and sales are counted properly.
Copy and creative.
Ad copy written by us, with design, photography and video through our network when you need it.
Lead capture.
Landing pages on your WordPress site, or platform lead forms connected to your inbox.
Management.
Budgets, audiences and ads reviewed and adjusted as the results come in.
Reporting.
What you spent, what it brought in, and what we’re testing next.
How a campaign runs.
Four stages, one point of contact, and no jargon.
Plan
Agree the goal, the audience and the platform, and check the tracking on your site.
Create
Write the ads, line up the visuals and get the landing page ready.
Launch
Start on a sensible budget and watch the first few weeks closely.
Refine
Move spend to the audiences and ads that bring in enquiries.
Simple, and out in the open.
Your ad spend is paid straight to Meta or LinkedIn from your own ad account, so you always see what’s being spent.
Our management fee is quoted before anything starts, scoped to the platforms and campaigns you need. Photography and video from our network are quoted separately, only when you need them.
- Ad spend paid directly to the platform
- Management fee quoted up front
- Your ad accounts, your audiences, your data
Social ads questions.
Should I advertise on Facebook or LinkedIn?
If you sell to the public or to local customers, Facebook and Instagram usually make more sense. If you sell to businesses or to people in particular jobs, LinkedIn is often worth its higher cost per click. We’ll recommend one based on who your customers are.
Do you post on our social media pages as well?
No. We run the paid side: the campaigns with a budget and a measurable result. Your everyday posts stay with you, in your own voice, and we make sure the ads sit comfortably alongside them.
Do you make the images and videos?
We write the copy and design straightforward ad graphics. For photography and video, we work with people in our network.
What budget do I need?
Enough to reach your audience often enough to learn from. We’ll suggest a starting budget once we know who you’re targeting. LinkedIn generally needs more than Facebook to get going.
Can you run ads to our existing website?
Yes. If the page people land on is holding results back, we’ll show you why, and we can build a better one on your WordPress site.
Reach the people who buy.
Tell us who your customers are and what you want them to do. We’ll suggest the right platform and give you an accurate cost.
+44 1236 338016+44 7841 539595hello@meltedhouse.co.uk4 Main Road, Condorrat, Cumbernauld G67 4BS