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Google Ads that land on the right page.
Google Ads campaigns set up and managed by the people who built your website. Every click goes to a page made for it, and every enquiry is tracked back to the ad that brought it in.
Clicks are easy. Enquiries are the point.
A lot of Google Ads accounts have the same problem. The ads are fine, but they send people to a page that doesn’t answer the search, and nobody can say which clicks turned into work.
Because we build and look after websites, we start at the other end: tracking first, then the landing page, then the campaign. That way every pound of ad spend can be traced to an enquiry, a booking or a sale.
- Conversion tracking in GA4 and Google Ads before launch
- Landing pages we can build or adjust ourselves
- Your account and your data, always
- Plain-English reporting every month
What’s included.
Everything a campaign needs to earn its budget, from the account set-up to the page people land on.
Account and tracking.
Set up or tidied up in your own Google Ads account, linked to GA4, with enquiries, calls and sales counted as conversions.
Keyword research.
The searches your customers actually use, with the ones that waste money ruled out from day one.
Ads and assets.
Headlines, descriptions, sitelinks and call assets written to match each search and the page behind it.
Landing pages.
A page for each campaign that answers the search and makes it easy to get in touch, built on your WordPress site.
Ongoing management.
Search terms, negative keywords, bids and budgets reviewed regularly, so spend moves to what’s working.
Reporting.
A short monthly report: what you spent, what it brought in, and what we’re changing next.
How a campaign runs.
Four stages, one point of contact, and you know what happens next at every one.
Audit and goals
We look at your site, your tracking and any existing account, and agree what a good result looks like.
Build
Tracking, landing pages, keywords and ads, all set up before a penny is spent.
Launch
Campaigns go live on a budget you’re comfortable with, watched closely in the first few weeks.
Improve
Every month we cut what isn’t working and put more behind what is.
Simple, and out in the open.
Your ad spend goes straight to Google from your own account, so you can always see exactly what’s being spent.
Our management fee is scoped to your account and quoted before anything starts. And if Google Ads isn’t the right channel for your business, we’ll tell you.
- Ad spend paid directly to Google
- Management fee quoted up front
- You own the account and everything in it
Google Ads questions.
How much should I spend on Google Ads?
It depends on how competitive your searches are and what a new customer is worth to you. We’ll suggest a starting budget during the audit, and tell you honestly if it’s too small to learn anything from.
Do I need a new website to run Google Ads?
Not always. Ads can run to your current site, but the page people land on decides whether a click becomes an enquiry. If your site is holding the ads back, we’ll show you where, and we can build better landing pages without rebuilding the whole site.
Who owns the Google Ads account?
You do. We set it up in your business’s name, or work inside your existing account, so the history and data stay with you whatever happens.
How soon will we see results?
Ads can bring visitors the day they go live. The first weeks are about learning which searches turn into work, so expect the account to get sharper over the first couple of months.
Can you take over an existing account?
Yes. We start with an audit of what’s there: tracking, structure, search terms and landing pages. Then we keep what’s working and fix what isn’t.
Make every click count.
Tell us about your business and what a good enquiry looks like. We’ll come back with where to start and an accurate cost.
+44 1236 338016+44 7841 539595hello@meltedhouse.co.uk4 Main Road, Condorrat, Cumbernauld G67 4BS